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P&G AT HBCU HOMECOMINGS
PROJECT OVERVIEW
To Be Hosted produced P&G’s “The Home in Homecoming” activation bringing a branded, luxury restroom trailer to FAMU and North Carolina Central homecomings. To Be Hosted was responsible for the overall project management, creative direction, staffing, and the on-site management of the activation. Attendees received a “blue carpet" experience with P&G products seeded throughout, cleaning after each use, and small touches to improve their experience.
Locations:
Tallahassee, Florida
Durham, North Carolina
Services Provided:
Full-Service Event Production + Management
Creative Direction
Venue + Vendor Sourcing + Management
Logistics + Experience Management
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Photography: Jaylyn Rawlings + Chanel Norman