P&G AT HBCU HOMECOMINGS

PROJECT OVERVIEW

To Be Hosted produced P&G’s “The Home in Homecoming” activation bringing a branded, luxury restroom trailer to FAMU and North Carolina Central homecomings. To Be Hosted was responsible for the overall project management, creative direction, staffing, and the on-site management of the activation. Attendees received a “blue carpet" experience with P&G products seeded throughout, cleaning after each use, and small touches to improve their experience.

Locations:

  • Tallahassee, Florida

  • Durham, North Carolina

Services Provided:

  • Full-Service Event Production + Management

  • Creative Direction

  • Venue + Vendor Sourcing + Management

  • Logistics + Experience Management

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Photography: Jaylyn Rawlings + Chanel Norman

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